Elegant Asset Evolution
Guide Potential Clients
from Cold to Sold
Powerful Business Mentorship
Are you successfully leading people to a sale, or do you just hope it will happen?
Are people coming to your website ? When they are there, are they attracted to what you have to offer?
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Do you attract people to stay around long enough to buy your stuff and become your racing fans in this fast paced, instantly moving-on world.
Evolve your business resources including your website, lead magnets, email sequences and marketing strategy.
By refining these business assets, you attract potential customers and more effectively nurture them to buy your services and products
Refine Your Client's Journey
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What is called the “client journey” is how we attract people to what we have to offer and convert them into paying clients.
It is how you lead people from curiosity to committed.
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There are three phases to your client journey and honing each is necessary for converting those potential clients.
The Three Phases of a Client Journey
Have you ever?
Have you ever wanted to give up on your business because it was not bringing in the business you want even when you worked really hard to make it happen?
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Over 40 years, I have run six businesses to varying degrees of success.
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Have you ever tried something in your business and had it fail? I certainly have, many times!
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From failed launches to creating offerings that nobody wanted by the time I had made them.
One example is for my organic gardening business.
I had had a couple dozen people beg me to create online courses, saying they would definitely buy them, When I launched my online school, did those people rush to sign up ?
Nope – crickets!
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I have had lead magnets intended to attract people only to fall flat by not having a welcome or email sequence in place to nurture them.
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One time I created such a great lead magnet that satisfied people so much, they didn’t feel they needed anything else from me – yikes!
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Seems I have made every mistake a solopreneur can make with their online business and now I really get it.
Consider the Possibilities
Consider the possibility of your website bringing in new people to your orbit.
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Consider how magical it would be to have more time in your work week.
By refining the assets of your client journey, you free up time and convert more people into paying customers.
What people have said
"She helped me wrap my head around my issues. Her help with planning is great. If you are thinking about hiring someone to give you ideas, she is good!"
Carol Sutterbuck
"She kept me focused and on point and the information was great. The ‘real deal’."
Eric Benson
You’ll gain clarity and focus with Elegant Asset Evolution Strategy Sessions.
This service is best for:
Solopreneurs, coaches, and creatives who want to increase the functionality of their online client journey.
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These sessions are for you if you:
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Need to build your email list
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Want to create or improve your email sequences
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Aspire for more ways to attract clients in less time
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Desire to renew your website to be a strategic part of your business.
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Imagine streamlining your sales process.
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Want to help insure people find you, stay in your orbit and buy what you have to offer.
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Powerful Business Mentorship
What you get with Elegant Asset Evolution Strategy Sessions:
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Three 1-on-1 zoom sessions with Debby spaced about two weeks apart.
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Clarification of your goals.
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Evaluation of your current client journey.
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Consideration on what to add or change in your client journey, including your website, landing pages, sales pages, lead magnets, email sequences and offers.
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Timeline and guidance for making changes.
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Reusable workbook.
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Action steps to simplify your process.
Elegant Asset Evolution
Three 1-on-1 Sessions with Debby
Session 1 - Clarity Catalyst - 90 Minutes
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We look at your goals, client journey, branding and clarify the best tools for you.
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We’ll start by clarifying your goals. We’ll look at your personal and business goals and how the sessions can move you closer to manifesting those goals.
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Next, we’ll evaluate your current assets, how they help you achieve your goals and how they don’t.
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We’ll begin to evolve your strategy using the workbook.
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And, start to illuminate what to add or change in your client journey so you have.
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You’ll get actionable tasks to empower your progress.
Session 2 - 90 minutes
Project Productivity
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Once you have clarity, then we have the information to illuminate what projects are your highest and lowest priorities.
Manifest Mastery
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Here, we uncover tasks for each project so you refine your assets.
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Answer any questions that came up after the last session.
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Review the work you did after the last session.
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Continue, revise, and enrich your strategy as necessary.
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Use the worksheet to focus your projects and action steps.
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Uncover more action steps to materialize your goals.
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Create a custom timeline for auspicious next steps.
One - Two -Three - Done!
Session 3 - Sustainable Success - 90 minutes
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We celebrate all you have accomplished, unlock ways for you to monitor and measure your success moving forward and, we awaken your next steps.
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Answer any questions that came up after the last session.
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Review the work you did after the last session.
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Continue and revise your workbook to stay focused.
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Evaluate your strategy and timeline for the foreseeable future.
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Uncover more action steps to materialize your goals.
What people have said
"Debby’s warm and engaging style was instrumental in building my self-confidence. She imparted knowledge and experience in a comfortable and fun way."
Heather McPhail
"I wasn't sure what to expect and was amazed to learn as much as I did. The whole thing was well organized, from beginning to end."
Margaret Brady
"Debby asked a lot of thoughtful questions to make sure that I was getting exactly what I wanted. She was extremely knowledgeable and demonstrated great flexibility in suggesting alternatives."
Ann Griffith
"You are such a good coach I was successful in achieving my goals this year!"
Dr. Traci Jones
Hi, I’m Debby Ward. In helping business owners and managers to achieve greater focus in their work for over 30 years, I’ve developed a process to help entrepreneurs like you get clarify and simplify transforming the assets of the client journey they create for their potential clients.
Each week, for three sessions, we meet for a one-on-one, focus on a steps and clarify the week’s tasks.
When you click below, you’ll be able to schedule your first session to and started in just a couple of minutes to get that project going.
So click below, and I’ll see you inside.
What people have said
"It was great to meet you. Thank you so much for all of your warmth and wonderful advice. I got so much more out of the session than I imagined possible!"
Melissa Studdard
​“There is nothing like working one-on-one, we had a great time and I learned allot that I can use my entire life”.
Linda Delgado
My Gifts of Insight for You
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One of the things that has always been my major gift working with others is being able to see someone's strengths and assist them to shine in their strengths while also helping them evolve in areas they are uncomfortable so they have a larger toolkit to do what they do even better.
Each person has their known gifts and we tend to lean on these because that is what is easy to do. This is our springboard into the world as an adult. As we grow as business owners, these get honed first and we discover other gifts or aptitudes we had not yet uncovered. We are not as accomplished in these newly discovered gifts. Then there are the things we still struggle with doing, the aspects of running a business that we avoid, ignore and therefore suffer.
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All three of these types of aspects make the unique person that each business owner is. Each of these can evolve even more to our benefit. As any one of these is enhanced, we grow and as we grow, our business grows.
I have often said to people, “the most important thing you can do as a manager of others, is to see what your employee’s strengths are, Start by providing them tasks where they can use their strengths to gain confidence, then add more challenging tasks and provide them guidance and support to evolve to be able to use another skillset. This process doesn’t end and is the key to mentoring people into amazing employees. “This same thing applies to all of us, those in the middle, at the top and solopreneurs. As solopreneurs, we all need some guidance and this is where I help.
Helping creatives with tech & process
and analytic thinkers with creativity
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Have you ever taken one of those left brain/right brain quizzes? I have taken at least ten over the years and I always come out 50/50, left/right brained. After this happened for the third time, I finally got that ah-ha moment where I realized why I did almost every art form, went to art school and had a very successful career in technology. I can speak with both circular and liner thinkers because both come naturally to me. This is one of the unique gifts I offer you, no matter which way you think, I get you. Because I get you, we can work together so you transform your business so you are the ruler of it, it doesn’t rule you.
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As a fun side note, maybe this is why I am ambidextrous
Debby
What do You Want to Refine with Your Simplicity Strategy Sessions?
What people have said
"She helped me wrap my head around my issues. Her help with planning is great. If you are thinking about hiring someone to give you ideas, she is good!"
Carol Sutterbuck
"She kept me focused and on point and the information was great. The ‘real deal’."
Eric Benson
"It was great to meet you. Thank you so much for all of your warmth and wonderful advice. I got so much more out of the session than I imagined possible!"
Melissa Studdard
​“There is nothing like working one-on-one, we had a great time and I learned allot that I can use my entire life”.
Linda Delgado
Entrepreneurs are idea creators and then comes the task of manifesting those ideas. As we learn and become more successful some things get lost and keep getting put off even though we know they would be a huge boost for our business.
Having a simple process, support and focus can make dramatic shifts in getting things done.
Instead of plodding along alone in your office, be energized and empowered to bring new energy to your work and life.
FAQs
Is there a guarantee.
Yes, You can get 100% of your money back prior to our first session.
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How will this help my business?
You’ll have a map and timeline and begun to improve the journey of your potential clients to be more efficient and work for you. This draws more people to you while you work less to attract and keep them in your orbit.
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What stage of business do I need to be in?
Short answer – any stage. If you have not put any of the parts of your client journey together, we will map one, and it’s assets for you. If you have been doing this a while and need to refresh it with clarity and focus, you are in the right place.
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Will you suggest tech options if I need them? Yes!
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Will this help me prioritize what seems to be too many things to do?
Yes, these strategy sessions will illuminate what to do, and in what order based on your goals and expertise.
